strategy & differentiation for businesses that want to grow
Create a compelling strategic narrative, craft bold brand messaging, and learn to do the work that leads to sustainable differentiation in your market Let's Go!Eliminate Consumer & Employee Confusion
Increase Clarity, Alignment, and Engagement
Grow Your Brand & Business
if these sound familiar, you’re losing money
Here’s the thing. Stuff like “strategic narrative” and “brand messaging” can sound a little heavy or abstract if you’re unfamiliar with them, and the temptation can be to ignore them. But if you’ve been ignoring them or ignore them going forward, you’ll notice the following:
BUSINESS is stagnant
And is it any wonder why? There’s no overarching narrative. No real vision. No clear storyline that compels both employees and consumers to action.
Consumers aren't engaged
At least not really. Not online. Not in-person. Not with your promos. Not with your products. Not with your team. Not with your sales people. They just don’t…care…all that much.
your marketing is stale
It probably has smiling faces. And puppies. And a sunset. Or something. Because everyone loves that stuff. But honestly—and do be honest here—do you expect people to connect with your brand for those things that they can find elsewhere? Are those things (or whatever else you’ve got going) really going to bring people to your business? You know the answer.
Team members aren't engaged
At least not really. What’s there to engage with? Hm? What’s the vision? What’s the “something bigger than themselves” that you’re calling them to?
without using the words "service," "quality," or "people"...
…you wouldn’t be able to answer the question “How are you different from/better than others in your market space? That’s because your go-to (and you’re not alone) is “Well, our service is better than—” Except if you really, really think about it, you can’t possibly be convinced that what you’re doing is so extraordinarily superior to anyone else, because if it were, you wouldn’t be on this site right now, and your numbers would look significantly different, no?
Managers aren't engaged
Noticing a trend? And this one’s a big one, because if your managers—who are where the rubber meets the road, organizationally speaking—are struggling; you’re in big, big trouble.
three keys to growth
These things here? Gotta have ’em.
compelling strategic narrative
Now don’t get all weirded out by the word “narrative.” This isn’t some hippy nonsense. This is real-world, strategic stuff that can mean the difference between your target market and team getting wrapped up in where your organization is going, or
bold brand messaging
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market differentiation
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