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strategy & differentiation for businesses that want to grow

Create a compelling strategic narrative, craft bold brand messaging, and learn to do the work that leads to sustainable differentiation in your market
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Eliminate Consumer & Employee Confusion

Increase Clarity, Alignment, and Engagement

Grow Your Brand & Business

if these sound familiar, you’re losing money

 

Here’s the thing. Stuff like “strategic narrative” and “brand messaging” can sound a little heavy or abstract if you’re unfamiliar with them, and the temptation can be to ignore them. But if you’ve been ignoring them or ignore them going forward, you’ll notice the following:

BUSINESS is stagnant

And is it any wonder why? There’s no overarching narrative. No real vision. No clear storyline that compels both employees and consumers to action.

Consumers aren't engaged

At least not really. Not online. Not in-person. Not with your promos. Not with your products. Not with your team. Not with your sales people. They just don’t…care…all that much.

your marketing is stale

It probably has smiling faces. And puppies. And a sunset. Or something. Because everyone loves that stuff. But honestly—and do be honest here—do you expect people to connect with your brand for those things that they can find elsewhere? Are those things (or whatever else you’ve got going) really going to bring people to your business? You know the answer.

Team members aren't engaged

At least not really. What’s there to engage with? Hm? What’s the vision? What’s the “something bigger than themselves” that you’re calling them to?

without using the words "service," "quality," or "people"...

…you wouldn’t be able to answer the question “How are you different from/better than others in your market space? That’s because your go-to (and you’re not alone) is “Well, our service is better than—” Except if you really, really think about it, you can’t possibly be convinced that what you’re doing is so extraordinarily superior to anyone else, because if it were, you wouldn’t be on this site right now, and your numbers would look significantly different, no?

Managers aren't engaged

Noticing a trend? And this one’s a big one, because if your managers—who are where the rubber meets the road, organizationally speaking—are struggling; you’re in big, big trouble.

three keys to growth

These things here? Gotta have ’em. 

compelling strategic narrative

Now don’t get all weirded out by the word “narrative.” This isn’t some hippy nonsense. This is real-world, strategic stuff that can mean the difference between your target market and team getting wrapped up in where your organization is going, or 

bold brand messaging

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market differentiation

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Elements of Authority

How are we different?

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Plans and Pricing

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What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

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