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Many of you have been there. For many, there is a turning point in your professional lives; a point where you went from credit union (or insert your employer here) employee to passionate credit union advocate. My questions are as follows:

How did this happen?

What reasons or ideas did you find most compelling?

As I’ve been in contact with various credit union folks around the country, I’ve found that a lot of credit unions (and other types of businesses as well) have the same dilemma. They have scores, hundreds even, of employees who are just there. They’re there, they’re doing their jobs, they’re punching the clock; but they’re not really engaged and passionate about their position, their own credit union, or the credit union movement as a whole.

What can we do about it? What will you do about it?